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    We are looking for a Regional Marketing Manager

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    We are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing initiatives in the Asian region. You will be responsible for driving the brand initiatives and marketing resources in the region.

    mediasmart is part of the Affle group - a global technology company that is one of the only listed and fast growing Adtech companies in this region. Affle group has been in the adtech/martech business for over 15 years and runs multiple ad platform businesses like Appnext, Vizury, RevX, MAAS in addition to mediasmart. 

    At mediasmart, our mission is to allow advertisers to effectively reach mobile audiences in real-time while maximizing engagement with campaigns and their incremental value to advertisers. mediasmart was one of the first players to enter the programmatic mobile ecosystem and to date, our proprietary technology stack comprises of a DSP, DMP & Ad-Server, as well as direct connections to more than 30 ad exchanges where we buy display, video and native ads on mobile apps, web, connected TVs and desktop.


    Our culture and values:

    • Be a generous leader. One that helps others succeed and celebrate their success.
    • Love curiosity. Keep learning and stay relevant.
    • It’s a team effort. Collaborate and cooperate to build a smart company.
    • Go farther. Be an example for others. Set the bar.
    • Love what we do. Love our work with passion and respect.
    • Do good and do well. Our work matters.


    We work hard and never forget to have fun in the process. Absolutely devoted to our customers and to building the best mobile advertising company out there, our passion shines through everything we do.


    Summary of the Role

    mediasmart is looking for a regional marketing manager, based in India to oversee the ASIA region. In this position, you will be in charge of maintaining and providing strength to the company’s brand position in the assigned region. You will be leading the region marketing plan and will be responsible for developing and executing it. 

    You would work directly with mediasmart's Head of Marketing and mediasmart India & SEA sales team. These are some of the specific responsibilities we envision for the role:


    • Identify with sales regional teams specific goals and objectives.
    • Analyze and supervise regional competition.
    • Drive all Content & Branded initiatives coming out of mediasmart for that region;  Local Case Studies, Reports…
    • Organize & promote local events; webinars, panels, etc.
    • Work closely with the Head of marketing & Product team to define & understand communication around solutions, features and launches.
    • Work closely with Head of marketing on managing Leads and MQLs through our CRM.
    • Track & optimize regional marketing campaigns.
    • Support global marketing team in other ad-hoc initiatives.



    We are looking for someone:

    • Who has at least 5 years of experience in Marketing - a plus if any in the mobile/digital advertising industry.
    • Who is very hands-on, a self-starter and goal-oriented, able to work without supervision. With a passion for marketing and proven skills in driving brand initiatives, creating content, marketing analysis.
    • Who has the ability to work in a fast-paced work environment and to adapt quickly to changes.
    • Who is a good communicator and has a perfect level of written and spoken English language.
    • Who can work successfully in a team environment (even if remote), partnering with other departments across the group including Sales, Marketing, Account Management & Tech.
    • Who is organized, methodical and logical, with phenomenal communication skills.
    • Who has a diligent work ethic and is able to adapt to different cultures.
    • Who has the ability to prioritize and meet deadlines.
    • Who has worked with Hubspot CRM & Marketing tools (a plus).



    How to apply

    Apply to ​​ with ​“Regional Marketing Manager” in the subject or through this Form



    Topics: job, mediasmart