Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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    Tencil Talks: Adrián Hernández Fernández

    Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers end-to-end...

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    We are looking for a Software Engineer

    We​ ​continue growing!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ ​a​ software ​engineer​ ​to​ ​join​ ​our ​team,​...

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    We are looking for a Senior Commercial Manager - International

    We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to our...

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    We are looking for a Senior Commercial Manager - France/EU

    We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition...

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    Introducing mediasmart's external campaigns

    At mediasmart, we believe the ultimate way to identify advertising channels that may be generating good results purely...

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