Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    Geolocation will be key for brands and advertisers in 2014

    mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...

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