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Announcements, analysis and opinions on industry trends around the programmatic world.

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...

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    Measuring success on your Connected TV campaigns using Household sync

    The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...

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    Sync your CTV campaign with households like a pro

    You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...

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