Use users’ locations insights to create relevant audiences. Drive incremental impact with drive-to-store campaigns
Target CTV inventory, sync CTV ads across devices. Target & track both online & footfall conversions
Automatically measure uplift in campaigns and let incremental metrics drive growth for your business
Brand-safe advertising. Real-time viewability optimizations, deal control, publisher lists & fraud protection
Efficiently manage programmatic ad campaigns & audiences with intuitive console & open APIs
Measure incremental metrics in app marketing campaigns across advertising channels
Measure footfall attributed to a specific campaign across advertising channels
Announcements, analysis and opinions on industry trends around the mobile programmatic world.
The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...
Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years.mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the next app advertising trends in 2019. Check what her and others had to say!
Business of Apps: Mobile and in-App Advertising trends 2019
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