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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    2019-01-25_1022

    Mobile and in-App Advertising Trends 2019

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years.

    mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the next app advertising trends in 2019.

    Check what her and others had to say!

    Business of Apps: Mobile and in-App Advertising trends 2019

    Topics: market trends