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Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    Sarilya Jaiswal

    Sarilya Jaiswal

    Recent Posts

    Why You Should Launch an Omnichannel Campaign That Includes CTV

    Audiences are more connected than ever in both the online and offline worlds. Making it hard for advertisers to...

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