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Announcements, analysis and opinions on industry trends around the programmatic world.

FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to navigating modern app interfaces,...

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    Vueling entrusts the promotion of its mobile app to OMD and mediasmart

    About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy

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