Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Shopping Season 2026: Beyond Black Friday

The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...

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    Vueling entrusts the promotion of its mobile app to OMD and mediasmart

    About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy

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