Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    Recap 2021: Unlocking key takeaways of the year

    Lakshya Suneja
    Posted by Lakshya Suneja

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across markets; this was a result of the tremendous hard work of the mediasmart team

    The mobile advertising market grew, and so did we. Now, it’s your turn.

    Let’s start 2022 without missing a thing! We have compiled our 5 top blogs of 2021 to show you how brands can deliver customer-centric advertising.  

    • Understanding Viewability: What It Is and Why It Matters
      How many of your potential customers actually saw your ad? Know the go-to strategy for how viewability affects your campaigns when measured and optimized in real-time. 
    • How to run a successful Drive-to-store Campaign
      Take an overview of key practices to run a drive-to-store campaign, where we are able to measure the number of visits to physical stores that come from actual ads. Learn best practices to be aware of before, during, and after the launch of your campaigns.
    • Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends
      2021 saw an evolution of CTV viewing and advertising due to the pandemic, shifting the way content is consumed forever. What are the top 5 trends that dominated this space? Check this article to learn more about the increase in players, the possibility of omnichannel and data-driven strategies, and how game-changer Household sync technology is.
    • How to Leverage Audience Creation and Targeting on Connected TV
      One of the major revolutions that CTV brought to TV advertising is the ability to identify devices. Not only because it allows advertisers to count impressions, but also because it allows them to implement targeting and retargeting strategies. Brands have a chance to optimize campaign reach by targeting cross-screen audiences and enhancing their advertising value to end-consumers.
    • How to make your ads relevant & measure success without identifying users
      With the surge of Privacy-centered regulations both from the government like GDPR or CCPA and the industry itself with iOS 14.5+, identifying users has become harder. Here is an overview of what to do to keep your ads relevant when identifiers are out of the picture. 


    The speed of digital transformation has accelerated to a scale we have never seen before. Maintaining a holistic marketing strategy, re-imagining existing ads, and measuring campaign performance are now crucial for successful advertising.

    At mediasmart, we have our in-house solution that allows advertisers, trading desks, and agencies to reach out to their target audiences in the most effective manner. 

    And, how do we do it? With specialisation in Geolocation and Drive-to-store campaigns, we also allow omnichannel audience management with measurable and high-impact CTV advertising. Try different ad formats, increase conversions, engage users efficiently and optimize campaigns with real-time -measured viewability.

    Contact us here.

    Topics: market trends, mobile advertising trends, 2021