How to run a successful Drive-to-store Campaign Take an overview of key practices to run a drive-to-store campaign, where we are able to measure the number of visits to physical stores that come from actual ads. Learn best practices to be aware of before, during, and after the launch of your campaigns.
Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends 2021 saw an evolution of CTV viewing and advertising due to the pandemic, shifting the way content is consumed forever. What are the top 5 trends that dominated this space? Check this article to learn more about the increase in players, the possibility of omnichannel and data-driven strategies, and how game-changer Household sync technology is.
How to Leverage Audience Creation and Targeting on Connected TV One of the major revolutions that CTV brought to TV advertising is the ability to identify devices. Not only because it allows advertisers to count impressions, but also because it allows them to implement targeting and retargeting strategies. Brands have a chance to optimize campaign reach by targeting cross-screen audiences and enhancing their advertising value to end-consumers.
The speed of digital transformation has accelerated to a scale we have never seen before.Maintaining a holistic marketing strategy, re-imagining existing ads, and measuring campaign performance are now crucial for successful advertising.
At mediasmart, we have our in-house solution that allows advertisers, trading desks, and agencies to reach out to their target audiences in the most effective manner.
And, how do we do it? With specialisation in Geolocation and Drive-to-store campaigns, we also allow omnichannel audience management with measurable and high-impact CTV advertising. Try different ad formats, increase conversions, engage users efficiently and optimize campaigns with real-time -measured viewability.