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mediasmart Mobile, a leading mobile-first advertising platform, and Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers announced today an integration that makes Peer39 data and insights available to mediasmart Mobile customers. It is now live for customers.
Advertisers using mediasmart Mobile now have convenient access to Advanced Contextual Data from Peer39, the industry’s largest and most accurate pre-bid contextual segment library, to help you find the most relevant, safe, suitable and quality inventory to target.
mediasmart Mobile customers will now have access to Peer39’s industry-leading cookie-free targeting and suitability capabilities:
The integration also brings mediasmart Mobile users access to the Contextual Data Marketplace™, the first-of-its-kind marketplace that enables advertisers access to innovative content-based, cookie-free contextual categories at scale. This integration complements mediasmart's award-winning Household Sync Technology for Connected TV Advertising, as it enriches the targeting options available in their platform for both TV and mobile ads.
“As the industry evolves to become more privacy-conscious and embraces an ecosystem without cookies or device identifiers, we continue to innovate in our quest to empower Brands with solutions that allow them to target the right audiences, at the right time, in the right place and with the right message, all of which results in higher campaign engagement. We are very proud of this partnership, which will help our advertisers both in their Mobile and CTV campaigns" said Noelia Amoedo, CEO of mediasmart.
“Brands are challenged to bring their messaging to the right audiences with relevant advertising in the privacy first-era. That challenge is multiplied because they need to reach those consumers where they are engaged with brand-suitable content -- especially on CTV” said Alec Greenberg, VP of Partnerships, Peer39. “Partnering on customized contextual solutions and our Contextual Data Marketplace partners to advertisers together with mediasmart will enable the confidence required to future-proof their media investment through the changes ahead”, he added.
Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.