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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

April 21, 2022

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    New time based Audiences!

    Adriana Ullivarri
    Posted by Adriana Ullivarri on November 6, 2019
    We have a couple of news regarding audiences. From a new way of creating audiences by "x" days to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

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    Time-targeting Audiences
     
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    You can now create time based audiences based on your campaign behaviour audiences!
     
    In other words, if you have a list on your retargeting section collecting users IDs for those who have clicked your ad, now you can create an additional list based on this one, that will collect users that have clicked your ad in the last 7 days, 15 days, 20 days, etc!
     
    Or, you can target users that have clicked your ad for the last 30 days, and exclude the ones that have clicked your ad in the last 7 days!
     
     
    More updates in the latest version 1.4.31
    • New table view for audiences: Easy way to manage your audiences; see how many users they have, which ones are retargeting audiences, download all of them at the same time, or delete the ones you need!

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    mediasmart events

     

    Do you want to know more about audiences? Follow this article to check everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more! 

    If you are already a mediasmart customer, please access our Knowledge base to check everything related to Audiences within our console

     

    Topics: audience, console, mediasmart