The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
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We have a couple of news regarding audiences. From a new way of creating audiences by "x" days to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!
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Time-targeting Audiences
You can now create time based audiences based on your campaign behaviour audiences!
What does this mean? You can create a new audience based on the one you have on your retargeting section, that only includes users in the last "x days".
In other words, if you have a list on your retargeting section collecting users IDs for those who have clicked your ad, now you can create an additional list based on this one, that will collect users that have clicked your ad in the last 7 days, 15 days, 20 days, etc!
Or, you can target users that have clicked your ad for the last 30 days, and exclude the ones that have clicked your ad in the last 7 days!
More updates in the latest version 1.4.31
- New table view for audiences: Easy way to manage your audiences; see how many users they have, which ones are retargeting audiences, download all of them at the same time, or delete the ones you need!
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mediasmart events
- We are attending MobileOne Paris 2019, are you coming? Click here to schedule some meetings!
Do you want to know more about audiences? Follow this article to check everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more!
If you are already a mediasmart customer, please access our Knowledge base to check everything related to Audiences within our console
Topics: audience, console, mediasmart