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Announcements, analysis and opinions on industry trends around the mobile programmatic world.
Audience Insights Graphics
From now on, inside each Audience insight card, you can check the evolution of your Audience Insights!
Get to know more about audiences by reading everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more!
If you are already a mediasmart customer, please access our Knowledge base to check everything related to Audiences within our console.
Mopub is transitioning to first-price auction
We received news this week that one of our Supply partners, Mopub, is transitioning to first-price auction in June.
As you know, mediasmart can identify the different pricing rules in the bid request and you can select from the targeting section of your campaigns, which type of price auction you want .
Also, remember that you can check for your campaigns, which bid requests are coming from which type of auction and ad-exchange, through your Reports & Daystats sections.
More features & changes in this release
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