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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    mediasmart’s upcoming product changes related to GDPR

    Adriana Ullivarri
    Posted by Adriana Ullivarri on May 1, 2018

    Screen Shot 2018-05-11 at 11.08.40

     

    Topics: mediasmart, data, privacy