woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion¹. Brands are...

Olatz Goicoechea

mediasmart’s upcoming product changes related to GDPR

Posted by Adriana Ullivarri

mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart ads are provided with the ability to opt-out from “Interest Based Advertising” (users who have not provided consent) and we make sure our clients cannot profile any user who has not provided consent, as per GDPR regulations.

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Topics: mediasmart, data, privacy

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Essential 2024 location intelligence trends and stats driving advertising success

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mediasmart’s upcoming product changes related to GDPR