mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise.
The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display, Native and Video inventory, supporting both static and dynamic video (VPAID) in the latter, with a specific focus on gaming and entertainment apps.
Brave also enables the monitoring of traffic quality to protect buyers from non-human, fraudulent or incentivised traffic, thanks to its internal fraud detection tools and partnership with Protected Media, a cyber security company that focuses exclusively on ad fraud
“We are always looking to extend the amount of high quality inventory and formats we make available to our customers and we were particularly interested in getting more access to Connected TV. We are very pleased to have extended our offering by partnering with Brave” said Noelia Amoedo, CEO, mediasmart.
The new inventory is being provided to meet demand for increasingly popular mobile advertising formats from digital video advertisers who are turning to Connected TV to extend their audience reach.
The partnership is indicative of the current rapid growth of connected TV advertising in Europe. Recentstudies suggest the value of the European connected TV advertising market could reach €825m by 2020.
“Brave empowers publishers with its unique technology and innovative solutions”, said Amir Sharer, CEO, Brave. “We are committed to corporate values like quality and transparency and to using unique placements and maximizing revenues. Brave is proud to have partnered with Mediasmart, a leader in the field of advanced mobile programmatic tools”
ABOUT MEDIASMART MOBILE mediasmart Mobile is the first Spanish company focusing on the real time optimisation of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in Madrid, London, Paris and Tel Aviv, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).