The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
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We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to consumers in particular moments.
Read below to learn more!
BRAVE main focus is on gaming and entertainment apps. Brave, provides Display, Video, Native and Connected TV inventory through mediasmart. They monitor traffic quality to protect buyers from non-human, fraudulent or incentivized traffic, and also provides brand safety and viewability.
Brave has leveraging machine-learning algorithms powered by real-time data, and automatically optimizes campaigns to maximize ROI for advertisers and monetization efficiency for publishers.
Click here to read more about our new partner Brave.
Adsquare Contextual Audiences enable you to reach relevant users at the right moments. What app a consumer is using at a particular moment is a good indicator of the consumer’s need or interest at that moment. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to consumers in these moments.
Do you want to know more about audiences? Follow this article to check everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more!
If you are already a mediasmart customer, please access our Knowledge base to check everything related to Audiences within our console
Topics: product, partnership, audience