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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    #NewHireDiaries: Growing together with mediasmart’s talent

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    At mediasmart, we believe that growth isn't just about numbers—it’s about adding fresh perspectives, diverse experiences, and unlocking new opportunities for innovation. As we continue to make strides in the advertising space, our team is evolving to keep pace with the exciting challenges and opportunities ahead.

    A Growing Family of Innovators

    This year, our team has expanded significantly, welcoming new members across various departments—from design, brand strategy, marketing to sales. Each new hire brings unique strengths and creative ideas, enriching our collective expertise and ensuring we remain at the forefront of innovation.

    Read below and see what the new hires have to share about their journey, what brought them to mediasmart, and how they’re contributing to the success of our growing company.

    Vinayak More - Sr Associate Director, Sales, India

    I’ve always considered myself as a curious student of evolving media landscape. With over 15 years of experience across Print, Radio, TV, and Digital, I’ve grown into a more skilled professional with each step.Having worked in a leading GEC in the past and adtech enthusiastic, when I learned about the opportunity at mediasmart, I was thrilled. During the interview process, I was impressed by the company’s strong culture and its focus on employee growth. It’s rare to find a company that truly values its culture and provides ample opportunities for its employees to succeed.I’m grateful to the entire Affle and mediasmart team for offering me this role. I look forward to learning from everyone and contributing to mediasmart’s success and build new success stories.

    Cha Vargas- Senior Associate Director, Sales, SEA

    I’m happy to share that I’ve joined mediasmart after a rewarding 12-year career in digital marketing. My journey has primarily been with digital ad tech companies, both in sales and on the client side. Most recently, I spent 7 years at an organization as a pioneer member, where I was deeply involved in shaping its growth.While I wasn’t actively seeking new opportunities, a chance glance at my LinkedIn messages led me to mediasmart. After learning about the company, my curiosity was piqued, and subsequent interviews only deepened my interest. Conversations with future colleagues ignited a passion I hadn’t felt in years.After just a week at mediasmart, I’m thrilled with the organization, impressed by the advertising solutions, and grateful for the warm welcome from my new team. I’m eager to collaborate, learn, and spread the word about mediasmart to digital marketers across the Philippines. I’m confident in the value mediasmart offers and look forward to contributing to our shared success.

    Keyuri Shah - Brand Strategy Manager, SEA

    After a career break, I was eager to explore new and exciting opportunities. That’s when I discovered the opening at mediasmart on LinkedIn. With my experience in an ad-tech organization, I was familiar with mediasmart’s offerings and felt confident in my ability to contribute meaningfully to the company.I am truly thankful to the supportive and cooperative HR team, who made the entire process—from the initial interview to the final onboarding—smooth and seamless. I received a warm welcome, and everyone I met was incredibly friendly. The Mumbai team may be small, but as the saying goes, good things come in small packages!I am excited to be part of this team and am grateful for the opportunity to work alongside some of the brightest minds in the ad-tech industry. I look forward to steepening my learning curve and am committed to giving my best to the organization.

    Jaqueline - CS Manager, LATAM

    It's been nine months since I joined mediasmart, and what a journey it has been! Transitioning to the demand side for the first time was both exciting and challenging. Fortunately, I’ve worked alongside old friends and great new ones, making this adventure special.

    We've experienced team growth, navigated changes, and celebrated successes together. The advertising industry is a battlefield, and having a team that believes in our product is crucial for standing out and retaining client loyalty.

    I hold high standards and constantly strive to contribute to the company's growth. This journey has been a great development opportunity, and I’m thankful for all the learning and growth it has brought. Here's to more milestones ahead!

    Sergio González - Frontend Developer

    When I first arrived at mediasmart, everything went smoothly. I adapted quickly, and it’s been nothing but positive vibes ever since. The team? Absolutely perfect. Great communication right from day one, and I’ve always had support whenever I needed it.

    What stands out the most for me, though, is the culture—specifically, the freedom we have in organizing our work and schedules. As for what’s next, I’m looking forward to learning more and helping out wherever I can

     

    About mediasmart

    mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies, and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV, and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message. Marketers have the ability to use the platform on self-serve, managed serve, or by building their own solutions on top of its open APIs. 

    To know more, visit www.mediasmart.io or follow us at @mediasmartio.

     

    Topics: new hire, cultural diversity, cross cultural teams, diaries