#NewHireDiaries: Embracing Innovation and Growth at mediasmart

At mediasmart, we believe that growth thrives in a dynamic environment that fosters collaboration and continuous learning. Today, we’re excited to share insights from four remarkable team members—Rob, Guilherme, André and Deepak— Let’s hear about their experiences and how they are contributing to our shared success.

Rob North - Sales Director, UK

From the moment I joined mediasmart, I knew that I was embarking on a very exciting chapter in my career. I received a very warm welcome and quickly came to realise that I would be working with some of the sharpest minds in the industry. Though establishing and driving the expansion of the mediasmart brand in the UK has not been without its challenges, the company engenders a supportive environment, and my teammates are only too willing to help out and answer questions. One of the things that truly shines about mediasmart is the vibrant and diverse culture. I love speaking with teams from other parts of the world and learning from them and this has been invaluable in helping me to grow both personally and professionally. It’s like being in one big family; unified by common goal, which is to make mediasmart a success and have fun whilst doing it! I really feel like mediasmart is somewhere that I can thrive and I’m excited for the opportunities that lie ahead

Guilherme Utyama - Account Manager, LATAM

Working at mediasmart has been an enriching experience, thanks to its culture of innovation and collaboration. I know I can rely on every team member, which has exceeded my expectations in these past six months regarding learning and professional development.

With mediasmart's proprietary tools and technology, I find myself in an environment where continuous learning is part of our daily routine. The fast-paced evolution of the tech and advertising markets presents challenges, requiring us to stay updated and adaptable. While the pressure to deliver results can be intense, it is also highly motivating.

Overall, I’m excited and grateful to the entire team for the lessons learned during this time. I look forward to contributing my best to the company and our clients.

André Guilherme - Account Manager, LATAM

Having spent nearly a decade as an account manager for Google Ads and Waze Ads, I look ahead to my journey at mediasmart and realize the digital advertising landscape is broader than I initially thought. To stay up to date with market trends, strategies, and the innovative solutions offered by mediasmart, I’m grateful to have such supportive coworkers guiding me on the right path to meet and exceed our clients' expectations.

In the coming years, I foresee a growing demand for personalized campaign management tailored to each of our clients. The commitment to transparency and efficiency displayed by my colleagues resonates with my values, and I believe that their ability to adapt and innovate will be key to thriving in this dynamic market.

I’d like to extend my gratitude to Jaqueline Sobral, Bruno Coutinho, Taísa Pereira, Guilherme Utyama, and the rest of the mediasmart Brazil team for paving the way during my first few weeks. I am confident that with their support, I’m on the path to success.

Deepak Singh - Lead Designer, APAC

Stepping into mediasmart has been an inspiring journey as a Lead Designer. From a smooth, well-coordinated interview process to a seamless onboarding experience, everything reflected precision and professionalism. The culture here stands out—collaborative, motivating, and filled with opportunities to grow.

What truly fuels my excitement is the chance to work under incredible mentors like Nikhil Sir, whose guidance constantly pushes me to explore my potential. mediasmart offers a dynamic platform to juggle responsibilities, fostering both creative and personal growth. I’m thrilled to be part of this thriving ecosystem and look forward to the adventures ahead!

About mediasmart

mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies, and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV, and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message. Marketers have the ability to use the platform on self-serve, managed serve, or by building their own solutions on top of its open APIs. 

To know more, visit www.mediasmart.io or follow us at @mediasmartio.