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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Audience insights

    Adriana Ullivarri
    Posted by Adriana Ullivarri on March 3, 2020

    Audience Insights

    chica storeDo you want to compare your store visitors, obtained through our drive-to-store campaign, with the store visitors of your competitors, found through a Location-based audience?

    Do you want to learn if your app users, obtained in an app promotion campaign, visited cinemas, nightlife areas, shopping malls, etc. in the last 30 days, with Time-based audiences created over a Location based audiences?


    Introducing Audience Insights:Discover what amount of users from one audience overlap with up to other 5 mediasmart audiences (uploaded by you, location-based, time-based and campaign interaction-based audiences):

    • Anonymized
    • GDPR compliant
    • In real time.

    Check our Case Study using audience insights to have a clear view of what the opportunity is and how to take advantage of this feature! 


    Do you want to know more about audiences? Follow this article to check everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more! 

    If you are already a mediasmart customer, please access our Knowledge base to check everything related to Audiences within our console

    Topics: footfall, app promotion, audience