Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

New Video targeting options

A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

How your good-looking in-app advertising results make you waste money

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

Now available: Ads.txt in apps!

We are looking for a new international sales - senior position!

mediasmart & Adledge partner for real-time viewability offering

Now available: Nexd creatives

We are hiring again!: Software Engineer

mediasmart & Nexd unveil innovative programmatic rich media partnership

Fingerprinting and Attribution: Shining a light in the dark

Now available: Measure Viewability in real time with Adledge!

Artefact partners with mediasmart to maximise incremental footfall

Attention new partners have joined us!

mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

Mobile and in-App Advertising Trends 2019

mediasmart launches Incremental Metrics solution

Introducing Location Based Audiences

We are hiring again! : Senior Software Engineer

eCPA is dead. Long live the incremental eCPA!

A mythbusting look at proximity marketing: Integrations and campaign best practices

How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

Looking for a Performance Account Manager

mediasmart in native tie-up with Triplelift

mediasmart part of the Marketing Technology Landscape Supergraphic of 2018

Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

5 Steps to Avoid Wasting your Display Advertising Budgets

Mediasmart Partners with Brave to Expand Connected TV Inventory

mediasmart helping customers who can no longer work with Weve for their advertising campaigns

Introducing Footfall

Introducing Brave as a new partner and Contextual Audiences from Adsquare!

Introducing Geolists & Heatmaps

GDPR - FAQs regarding your campaigns in mediasmart

Connected TV inventory is here!

mediasmart’s upcoming product changes related to GDPR

Work with or at an NGO and want free media exposure with mediasmart?

The rise of mobile investment in 2018

Travel’s mobile marketing opportunity

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Do you know how accurate your geofenced campaigns are? 

Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

How to avoid fraud when promoting your app

Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

How to use Deals as an advertiser

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

Head of Backend Engineering

Top 30 women entrepreneurs in Spain

Mobile App Promotions - A Small Part of the Full Picture

Mediasmart Partners With Cedato

Partners with adsquare for Enhanced Moment Marketing Capabilities

Introduction to Mobile Attribution

Erroneous Incentives in Mobile AdTech - A Rant

Formats from Sublime Skinz & AdColony

How Mobile is Paving the Way for Performance Marketing in France

Head of Tech Client Services

mediasmart has integrated with The Media Trust.

Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

Mediasmart opens office in France

VPAID Format & APAC Endpoint

Fyber & AppNexus join video supply partners

Important additions to enhance UX

Mediasmart has partnered with Integral Ad Science

The Coming of Age of Mobile Programmatic

Mediasmart as case of study

Mobile video gains ground in purchasing processes

The race to mobile and digital unison

Business women to follow: Noelia Amoedo

New video supply partners and more...

Launching Vertical Video

New Commercial Director appointed to senior team

Launching Public Deals

mediasmart launches new programmatic console for mobile media buying and campaign management

A Programmatic Vision for Private Exchanges

Monetisation and the data game

The Elusive Art of Gaming Monetisation

Mediasmart and Ligatus partner

Mediasmart and Gameloft partner

Finding a Workaround for Effective Mobile Measurement

When Ad Formats and Mobile Programmatics Collide

mediasmart partners with TVTY to maximize multi platform campaign effectiveness

The Often Misunderstood Mobile User Privacy Landscape

The Mobile Viewability Enigma

Optimise, Track and Test in a Mobile First World

tenthavenue selects mediasmart as its Demand Side Platform

Ensuring Native Ads Provide Real Value to Consumers

Programmatic: An Opportunity, not a Threat

mediasmart announces strategic partnership with Experian Marketing Services

Measuring Post-Click Events: Best Practice Against “Fat-Finger Syndrome”

mediasmart reinvents the banner with cinematic 3D effects

Promoting Mobile Apps in the New World

Using Geolocation to your Advantage

Mediasmart Mobile innovates again by launching native ads

Mobile advertising company Mediasmart Mobile expands to UK

Mobile Vs. PC - Why The Convergence Of Mobile And Digital isn't A Reality

mediasmart launches new ad format to adapt artwork according to geolocation

Geolocation will be key for brands and advertisers in 2014

mediasmart launches its new autoplay video format with Renault Capture, combining branding with real-time optimization

On weekends, Spanish mobile users prefer to go online right after waking up

mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

Mobile internet access increases in the summer

The Spanish start up mediasmart raises additional capital to complete one million Euro in funding so far

Vueling entrusts the promotion of its mobile app to OMD and mediasmart

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