Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    Omnichannel festive impact: Engaging audiences wherever they celebrate

    Creative innovation that moves with your audience this festive season

    mediasmart awarded patent for breakthrough “Maximize User Awareness” technology enhancing ad relevance (US12354134B2)

    #NewHireDiaries: New Faces, Fresh Perspectives

    Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

    CTV Retargeting explained: Turn big screen views into actions

    The invisible map behind every great campaign

    ​​CTV and AI: the data-driven future of advertising on Connected TV

    Why traditional TV is fading & how to adapt your advertising to the future with CTV

    E-commerce vs. in-store: how programmatic ads connect both worlds

    #NewHireDiaries: Embracing Innovation and Growth at mediasmart

    #NewHireDiaries: Discovering Life at mediasmart

    Essential 2024 location intelligence trends and stats driving advertising success

    #NewHireDiaries: Growing together with mediasmart’s talent

    Must-know 2024 shopping season insights for marketers: stats & trends

    Maximizing Shopping season success with Location Intelligence

    Location intelligence in action: boosting advertising relevance

    AI-driven Programmatic advertising: the present & the future of Marketing

    mediasmart strengthens global leadership team with the joining of Pablo Goya

    Seamless Commerce: the power of Drive-to-store advertising to boost retail sales

    Unlocking frequency capping to transform your CTV and cross-screen campaigns

    Unlock Olympic Gold: How Advertisers Can Win Big

    We are looking for a Sales Manager in Mexico

    We are looking for a Client Services Manager in Brazil

    mediasmart and TCL FFalcon forge a global strategic partnership

    Creating Compelling Stories Across Screens: A Year in Review (FY24)

    From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

    We are looking for a Designer & Content Creator in Brazil

    Big Screens, Bigger Impact: Olympic Advertising

    The Future of CTV Advertising In India: Trends and Predictions

    Building trust with your audience, navigate consent-based marketing

    The Changing Face of Big Screen Advertising in 2024

    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    We are looking for a Brand Solutions Manager in Brazil!

    We are looking for an Account Manager in Brazil!

    DOOH Ads Campaign in Action: Navigating the Shopper Journey across Screens

    The Impact of DOOH Ads on Holiday Purchase Decisions

    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    We are looking for a Sales Manager Northern & Western Europe

    How Cross-Screen CTV measurement is key for Omnichannel Campaigns during the Holiday Season?

    #NewHireDiaries: One Year in with Raquel Miguel

    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    We are looking for a Sales Director in the UK

    Holiday Marketing Across Screens: Key Strategies and Insights

    #NewHireDiaries: mediasmart welcomes Ramgopal Iyer as the new Director of Partnerships and Strategy for India & SEA

    #NewHireDiaries: mediasmart is expanding its operations in Brazil

    mediasmart named High Performer at G2 Fall 2023 Report

    #NewHireDiaries: Say hello to our new joiners - Pallavi, Mehak, Ganesh, Tushar, Daniel, Sarthak & Dipali

    Harnessing the Power of DOOH Advertising: Exploring mediasmart's Global Reach

    CTV in Focus: Industry Experts Converge at the CTV Asia Symposium, Jakarta

    mediasmart strengthens global leadership team with the joining of Kelly Leonard

    Maximizing Your CTV Ads Impact with Creative Sync Ad Builder

    CTV Measurement: Boost Performance with Cross-Screen Conversions

    Unleash the Full Potential of DOOH Advertising with Audience Sync

    How to boost audience engagement on CTV Ads?

    Navigating CTV OS Fragmentation: A Guide for Marketers

    How a cross-screen strategy can help advertisers measure real brand impact

    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    We are looking for an Accountant (Spain)

    mediasmart Receives High Praise from Customers: 13 Awards in 2022-2023 G2 Edition

    CTV and DOOH Advertising Leading the Way in 2023

    Why will Maximize User Awareness be a game changer for your campaigns?

    mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

    Why You Should Launch an Omnichannel Campaign That Includes CTV

    How can our Maximize Users’ Awareness feature improve CTRs?

    Latam CTV Report 2022: Mapping Connected TV Viewership and the Opportunities for Brands

    We are looking for a Vice President / Senior Director - North America

    Associate director, Sales (MENA)

    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    Top Honors for mediasmart’s Campaigns at Leading Industry Awards

    When does a user pay attention to ads and how to maximize it?

    Affle's mediasmart platform launches new proprietary technology to maximize user awareness and boost ad engagement

    mediasmart and Adjust partner to offer next-level CTV campaign optimization

    3 Winnings Ways to Leverage Location-Based Advertising for a Cracker of a Festive Season

    This Festive Season CTV Advertising is the Big-Bang Firecracker for Brand Success

    QR codes on TV commercials, the way forward to user interaction?

    We are looking for a Sales Manager in Brazil / LATAM

    We are looking for a Head of Client Services in Brazil / LATAM

    How to level up your Advertising game and deepen your customer understanding thanks to mediasmart’s Location-based audiences

    6 key considerations to ace your Ad sequencing campaigns

    Connected TV is the best of both worlds: Interview with Taísa Pereira by InsiderLatam

    Make the most out of Connected TV advertising in 2022

    Maps, are they the key to your drive-to-store success?

    Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    #NewHireDiaries: Say hello to our new joiners - Suzanne, Itziar, Advit, and Saurabh

    Impressions on CTV: better user and advertiser experiences

    #NewHireDiaries: What it's like to work for us!

    How does weather influence consumer purchase decisions?

    3 Best practices to scale CTV advertising campaigns

    Take ad campaigns to the next level with data-driven optimization

    Manual vs Automated optimization: Which is the best for your business?

    Connect with Customers across Multiple Screens

    Narrate your brand story with Ad Sequencing to drive impact

    Hello 2022: Top 5 Ad Tech Trends

    #NewHireDiaries: One year in!

    Recap 2021: Unlocking key takeaways of the year

    #NewHireDiaries: mediasmart strengthens team across India & Southeast Asia

    Why are contexts relevant for advertisers?

    We are looking for a Product Manager!

    We are looking for a Finance Director (Madrid)

    Recap 2021: What you shouldn't miss about Connected TV

    Mediasmart Enhances Contextual Capabilities With Peer39 Partnership

    The current acceleration of Connected TV

    Looking for a People Manager (Global)

    Reach customers in motion: find the perfect balance between OOH and Mobile Ads

    Introducing DigiSeg as a new Data partner for Mobile and Connected TV

    Measuring success on your Connected TV campaigns using Household sync

    Sync your CTV campaign with households like a pro

    How to get the most out of your Drive-to-store campaigns using Maps

    Looking for a Regional Marketing Manager for Latam

    mediasmart’s DSP Wins Top Recognitions at G2 Highest Performer Fall 2021

    How to run a successful Drive to store Campaign

    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    #NewHireDiaries - mediasmart through a beginner’s eye

    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

    Looking for a Sales Senior Manager in India

    Looking for a Client Services Manager for Latam

    Looking for a Senior Client Services Manager in France

    mediasmart’s DSP Wins G2 High Performer Summer 2021

    Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV advertising in India

    How to make the most of CTV advertising

    mediasmart expands team with key hiring in France

    We are looking for a Assistant Manager - Content Marketing

    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Our sales team is growing!

    We are looking for a Client Success & Business Manager in LATAM

    Just Launched! mediasmart’s In-House Viewability Solution

    Understanding Viewability: What It is and Why It Matters

    We've got news; Kochava collective is here

    We are looking for a Regional Marketing Manager

    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    How to make your ads relevant & measure success without identifying users

    How to Leverage Audience Creation and Targeting on Connected TV

    mediasmart strengthens leadership team with key hirings across markets

    We are looking for a Junior backend developer

    How to Sync Your Connected TV Campaign with Other Household Devices?

    The iOS14 series: Disadvantages of using SKAdNetwork

    We are looking for an Accountant to join our Finance team

    The iOS14 series: Do I need my own SKAdNetwork ID to buy media?

    The iOS14 series: Advantages of using SKAdNetwork

    Why Incrementality Matters in 2021

    We are looking for a Technical Account Manager

    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    Where's Mobile Advertising Headed in 2021?

    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Mediabrands partners with affle’s mediasmart platform

    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    The risks of underestimating the value of impressions

    Chocolate integrated! 🍫

    mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

    Affle mDMP is here!

    5 tools to ace your US elections 2020 campaigns

    Getting ready for iOS14!

    Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We start July with fireworks; new partner joining us and news about campaign targeting!

    mediasmart latest release news; about privacy & new targeting filter!

    FAQs regarding TCF 2.0 by IAB

    Pride Guide for Advertisers

    New Optimizing Viewability algorithm & more on our Audiences features!

    More updates on our Audience Insights & first price auction features

    Tencil Talks: Adrián Hernández Fernández

    We are looking for a Software Engineer

    Introducing Unique Users, free NexD impressions & a new Smaato deal

    Action plan for Brands in times of Self Confinement

    Top tips for Drive to store advertisers during Coronavirus

    We are looking for a Senior Commercial Manager - International

    We are looking for a Senior Commercial Manager - France/EU

    Why is it important to measure incrementality in drive-to-store?

    Audience insights

    Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

    Don't get fooled by measurement precision in Drive-to-Store campaigns

    Are you looking to drive more people to your store?

    Brand safety guide in mobile programmatic

    Introducing mediasmart's external campaigns

    When retargeting means additional app revenue

    Tackling mobile advertising fraud

    Audiences within mediasmart

    Download session level data from all your campaigns!

    We are looking for a sales manager in France!

    CCPA- FAQs regarding your campaigns in mediasmart

    New features for your drive to store & geolocated campaigns! 🗺️📍

    New time based Audiences!

    Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    New Video targeting options ; pre/mid/post roll & rewarded video!

    A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

    How your good-looking in-app advertising results make you waste money

    mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

    Now available: Ads.txt in apps!

    We are looking for a new international sales - senior position!

    mediasmart & Adledge partner for real-time viewability offering