Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    #NewHireDiaries - mediasmart through a beginner’s eye

    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

    Looking for a Sales Senior Manager in India

    Looking for a Client Services Manager for Latam

    Looking for a Senior Client Services Manager in France

    mediasmart’s DSP Wins G2 High Performer Summer 2021

    Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV advertising in India

    How to make the most of CTV advertising

    mediasmart expands team with key hiring in France

    We are looking for a Assistant Manager - Content Marketing

    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Our sales team is growing!

    We are looking for a Client Success & Business Manager in LATAM

    Just Launched! mediasmart’s In-House Viewability Solution

    Understanding Viewability: What It is and Why It Matters

    We've got news; Kochava collective is here

    We are looking for a Regional Marketing Manager

    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    How to make your ads relevant & measure success without identifying users

    How to Leverage Audience Creation and Targeting on Connected TV

    mediasmart strengthens leadership team with key hirings across markets

    We are looking for a Junior backend developer

    How to Sync Your Connected TV Campaign with Other Household Devices?

    The iOS14 series: Disadvantages of using SKAdNetwork

    We are looking for an Accountant to join our Finance team

    The iOS14 series: Do I need my own SKAdNetwork ID to buy media?

    The iOS14 series: Advantages of using SKAdNetwork

    Why Incrementality Matters in 2021

    We are looking for a Technical Account Manager

    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    Where's Mobile Advertising Headed in 2021?

    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Mediabrands partners with affle’s mediasmart platform

    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    The risks of underestimating the value of impressions

    Chocolate integrated! 🍫

    mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

    Affle mDMP is here!

    5 tools to ace your US elections 2020 campaigns

    Getting ready for iOS14!

    Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We start July with fireworks; new partner joining us and news about campaign targeting!

    mediasmart latest release news; about privacy & new targeting filter!

    FAQs regarding TCF 2.0 by IAB

    Pride Guide for Advertisers

    New Optimizing Viewability algorithm & more on our Audiences features!

    More updates on our Audience Insights & first price auction features

    Tencil Talks: Adrián Hernández Fernández

    We are looking for a Software Engineer

    Introducing Unique Users, free NexD impressions & a new Smaato deal

    Action plan for Brands in times of Self Confinement

    Top tips for Drive to store advertisers during Coronavirus

    We are looking for a Senior Commercial Manager - International

    We are looking for a Senior Commercial Manager - France/EU

    Why is it important to measure incrementality in drive-to-store?

    Audience insights

    Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

    Don't get fooled by measurement precision in Drive-to-Store campaigns

    Are you looking to drive more people to your store?

    Brand safety guide in mobile programmatic

    Introducing mediasmart's external campaigns

    When retargeting means additional app revenue

    Tackling mobile advertising fraud

    Audiences within mediasmart

    Download session level data from all your campaigns!

    We are looking for a sales manager in France!

    CCPA- FAQs regarding your campaigns in mediasmart

    New features for your drive to store & geolocated campaigns! 🗺️📍

    New time based Audiences!

    Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    New Video targeting options ; pre/mid/post roll & rewarded video!

    A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

    How your good-looking in-app advertising results make you waste money

    mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

    Now available: Ads.txt in apps!

    We are looking for a new international sales - senior position!

    mediasmart & Adledge partner for real-time viewability offering

    Now available: Nexd creatives

    We are hiring again!: Software Engineer

    mediasmart & Nexd unveil innovative programmatic rich media partnership

    Fingerprinting and Attribution: Shining a light in the dark

    Now available: Measure Viewability in real time with Adledge!

    Artefact partners with mediasmart to maximise incremental footfall

    New partners have joined us! Index, Nielsen & the ability to push DMP audiences

    mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

    Mobile and in-App Advertising Trends 2019

    mediasmart launches Incremental Metrics solution

    Introducing Location Based Audiences

    We are hiring again! : Senior Software Engineer

    eCPA is dead. Long live the incremental eCPA!

    A mythbusting look at proximity marketing: Integrations & best practices

    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    Looking for a Performance Account Manager

    mediasmart in native tie-up with Triplelift

    mediasmart part of the Marketing Technology Landscape Supergraphic of 2018

    Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

    5 Steps to Avoid Wasting your Display Advertising Budgets

    Mediasmart Partners with Brave to Expand Connected TV Inventory

    mediasmart helping customers who can no longer work with Weve for their proximity advertising campaigns

    Introducing Footfall

    Introducing Brave as new partner & Contextual Audiences from Adsquare!

    Introducing Geolists & Heatmaps

    GDPR - FAQs regarding your campaigns in mediasmart

    Connected TV inventory is here!

    mediasmart’s upcoming product changes related to GDPR

    Work with or at an NGO and want free media exposure with mediasmart?

    The rise of mobile investment in 2018

    Travel’s mobile marketing opportunity

    Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

    Do you know how accurate your geofenced campaigns are? 

    Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

    How to avoid fraud when promoting your app

    Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

    How to use Deals as an advertiser

    mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

    Head of Backend Engineering

    Top 30 women entrepreneurs in Spain

    Mobile App Promotions - A Small Part of the Full Picture

    Mediasmart Partners With Cedato

    Partners with adsquare for Enhanced Moment Marketing Capabilities

    Introduction to Mobile Attribution

    Erroneous Incentives in Mobile AdTech - A Rant

    Formats from Sublime Skinz & AdColony

    How Mobile is Paving the Way for Performance Marketing in France

    Head of Tech Client Services

    mediasmart has integrated with The Media Trust.

    Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

    mediasmart opens office in France

    VPAID Format & APAC Endpoint

    Fyber & AppNexus join video supply partners

    Important additions to enhance UX

    Mediasmart has partnered with Integral Ad Science

    The Coming of Age of Mobile Programmatic

    Mediasmart as case of study

    Mobile video gains ground in purchasing processes

    The race to mobile and digital unison

    Business women to follow: Noelia Amoedo

    New video supply partners and more...

    Launching Vertical Video

    New Commercial Director appointed to senior team

    Launching Public Deals

    mediasmart launches new programmatic console for mobile media buying and campaign management

    A Programmatic Vision for Private Exchanges

    Monetisation and the data game

    The Elusive Art of Gaming Monetisation

    Mediasmart and Ligatus partner

    Mediasmart and Gameloft partner

    Finding a Workaround for Effective Mobile Measurement

    When Ad Formats and Mobile Programmatics Collide

    mediasmart partners with TVTY to maximize multi platform campaign effectiveness

    The Often Misunderstood Mobile User Privacy Landscape

    The Mobile Viewability Enigma

    Optimise, Track and Test in a Mobile First World

    tenthavenue selects mediasmart as its Demand Side Platform

    Ensuring Native Ads Provide Real Value to Consumers

    Programmatic: An Opportunity, not a Threat

    mediasmart announces strategic partnership with Experian Marketing Services

    Measuring Post-Click Events: Best Practice Against “Fat-Finger Syndrome”

    mediasmart reinvents the banner with cinematic 3D effects

    Promoting Mobile Apps in the New World

    Using Geolocation to your Advantage

    Mediasmart Mobile innovates again by launching native ads

    Mobile advertising company Mediasmart Mobile expands to UK

    Mobile Vs. PC - Why The Convergence Of Mobile & Digital isn't A Reality

    mediasmart launches new ad format to adapt artwork according to geolocation

    Geolocation will be key for brands and advertisers in 2014

    mediasmart launches its new autoplay video format with Renault Capture

    On weekends, Spanish mobile users prefer to go online right after waking up

    mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

    Mobile internet access increases in the summer

    mediasmart raises additional capital to reach one million Euro in funding

    Vueling entrusts the promotion of its mobile app to OMD and mediasmart