Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

Our sales team is growing!

We are looking for a Client Success & Business Manager in LATAM

Just Launched! mediasmart’s In-House Viewability Solution

Understanding Viewability: What It is and Why It Matters

We've got news; Kochava collective is here

We are looking for a Regional Marketing Manager

Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

How to make your ads relevant & measure success without identifying users

How to Leverage Audience Creation and Targeting on Connected TV

mediasmart strengthens leadership team with key hirings across markets

We are looking for a Junior backend developer

How to Sync Your Connected TV Campaign with Other Household Devices?

The iOS14 series: Disadvantages of using SKAdNetwork

We are looking for an Accountant to join our Finance team

The iOS14 series: Do I need my own SKAdNetwork ID to buy media?

The iOS14 series: Advantages of using SKAdNetwork

Why Incrementality Matters in 2021

We are looking for a Technical Account Manager

Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

Where's Mobile Advertising Headed in 2021?

The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

5 Reasons Why Brands Must Get Online With Advertising on Connected TV

Mediabrands partners with affle’s mediasmart platform

Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

The risks of underestimating the value of impressions

Chocolate integrated! 🍫

mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

Affle mDMP is here!

5 tools to ace your US elections 2020 campaigns

Getting ready for iOS14!

Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

🆕📺 Unravel Smart TV campaigns with our Audience capabilities

We start July with fireworks; new partner joining us and news about campaign targeting!

mediasmart latest release news; about privacy & new targeting filter!

FAQs regarding TCF 2.0 by IAB

Pride Guide for Advertisers

New Optimizing Viewability algorithm & more on our Audiences features!

More updates on our Audience Insights & first price auction features

Tencil Talks: Adrián Hernández Fernández

We are looking for a Software Engineer

Introducing Unique Users, free NexD impressions & a new Smaato deal

Action plan for Brands in times of Self Confinement

Top tips for Drive to store advertisers during Coronavirus

We are looking for a Senior Commercial Manager - International

We are looking for a Senior Commercial Manager - France/EU

Why is it important to measure incrementality in drive-to-store?

Audience insights

Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

Don't get fooled by measurement precision in Drive-to-Store campaigns

Are you looking to drive more people to your store?

Brand safety guide in mobile programmatic

Introducing mediasmart's external campaigns

When retargeting means additional app revenue

Tackling mobile advertising fraud

Audiences within mediasmart

Download session level data from all your campaigns!

We are looking for a sales manager in France!

CCPA- FAQs regarding your campaigns in mediasmart

New features for your drive to store & geolocated campaigns! 🗺️📍

New time based Audiences!

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

New Video targeting options ; pre/mid/post roll & rewarded video!

A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

How your good-looking in-app advertising results make you waste money

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

Now available: Ads.txt in apps!

We are looking for a new international sales - senior position!

mediasmart & Adledge partner for real-time viewability offering

Now available: Nexd creatives

We are hiring again!: Software Engineer

mediasmart & Nexd unveil innovative programmatic rich media partnership

Fingerprinting and Attribution: Shining a light in the dark

Now available: Measure Viewability in real time with Adledge!

Artefact partners with mediasmart to maximise incremental footfall

New partners have joined us! Index, Nielsen & the ability to push DMP audiences

mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

Mobile and in-App Advertising Trends 2019

mediasmart launches Incremental Metrics solution

Introducing Location Based Audiences

We are hiring again! : Senior Software Engineer

eCPA is dead. Long live the incremental eCPA!

A mythbusting look at proximity marketing: Integrations & best practices

How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

Looking for a Performance Account Manager

mediasmart in native tie-up with Triplelift

mediasmart part of the Marketing Technology Landscape Supergraphic of 2018

Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

5 Steps to Avoid Wasting your Display Advertising Budgets

Mediasmart Partners with Brave to Expand Connected TV Inventory

mediasmart helping customers who can no longer work with Weve for their proximity advertising campaigns

Introducing Footfall

Introducing Brave as new partner & Contextual Audiences from Adsquare!

Introducing Geolists & Heatmaps

GDPR - FAQs regarding your campaigns in mediasmart

Connected TV inventory is here!

mediasmart’s upcoming product changes related to GDPR

Work with or at an NGO and want free media exposure with mediasmart?

The rise of mobile investment in 2018

Travel’s mobile marketing opportunity

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Do you know how accurate your geofenced campaigns are? 

Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

How to avoid fraud when promoting your app

Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

How to use Deals as an advertiser

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

Head of Backend Engineering

Top 30 women entrepreneurs in Spain

Mobile App Promotions - A Small Part of the Full Picture

Mediasmart Partners With Cedato

Partners with adsquare for Enhanced Moment Marketing Capabilities

Introduction to Mobile Attribution

Erroneous Incentives in Mobile AdTech - A Rant

Formats from Sublime Skinz & AdColony

How Mobile is Paving the Way for Performance Marketing in France

Head of Tech Client Services

mediasmart has integrated with The Media Trust.

Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

mediasmart opens office in France

VPAID Format & APAC Endpoint

Fyber & AppNexus join video supply partners

Important additions to enhance UX

Mediasmart has partnered with Integral Ad Science

The Coming of Age of Mobile Programmatic

Mediasmart as case of study

Mobile video gains ground in purchasing processes

The race to mobile and digital unison

Business women to follow: Noelia Amoedo

New video supply partners and more...

Launching Vertical Video

New Commercial Director appointed to senior team

Launching Public Deals

mediasmart launches new programmatic console for mobile media buying and campaign management

A Programmatic Vision for Private Exchanges

Monetisation and the data game

The Elusive Art of Gaming Monetisation

Mediasmart and Ligatus partner

Mediasmart and Gameloft partner

Finding a Workaround for Effective Mobile Measurement

When Ad Formats and Mobile Programmatics Collide

mediasmart partners with TVTY to maximize multi platform campaign effectiveness

The Often Misunderstood Mobile User Privacy Landscape

The Mobile Viewability Enigma

Optimise, Track and Test in a Mobile First World

tenthavenue selects mediasmart as its Demand Side Platform

Ensuring Native Ads Provide Real Value to Consumers

Programmatic: An Opportunity, not a Threat

mediasmart announces strategic partnership with Experian Marketing Services

Measuring Post-Click Events: Best Practice Against “Fat-Finger Syndrome”

mediasmart reinvents the banner with cinematic 3D effects

Promoting Mobile Apps in the New World

Using Geolocation to your Advantage

Mediasmart Mobile innovates again by launching native ads

Mobile advertising company Mediasmart Mobile expands to UK

Mobile Vs. PC - Why The Convergence Of Mobile & Digital isn't A Reality

mediasmart launches new ad format to adapt artwork according to geolocation

Geolocation will be key for brands and advertisers in 2014

mediasmart launches its new autoplay video format with Renault Capture

On weekends, Spanish mobile users prefer to go online right after waking up

mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

Mobile internet access increases in the summer

mediasmart raises additional capital to reach one million Euro in funding

Vueling entrusts the promotion of its mobile app to OMD and mediasmart

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