We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more!
Also, don't forget to check the upcoming events we are attending and let us know if you'll be around to meet. Enjoy!
From now on you can work with Nielsen audiences through mediasmart with a very easy process. You will have to send them a briefing of your campaign so they can recommend the best segments for it. Then, they'll become available for you to use in our console. For more information, please click here.
A new SSP is joining us! Index is built on the pillars of neutrality, openness, and the most reliable technology. They come with InApp & Mobile Web inventory, support Video and Display, Header Bidding and access to PMPs & Deals too! For more information, please check this article for reference.
If you are a Data partner (or you work with one), and you'd wish to have their mobile user segments available for mediasmart users, you are in luck!
Without a complete integration, you would be able to upload and manage your user segment files through our console or use our API to onboard your data, and keep it automatically in synch with your systems. It has never been so easy and safe.
If you have user segments identified by their native user IDs (IDFA for iOS and GAID for Android), click here to know more!