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Announcements, analysis and opinions on industry trends around the mobile programmatic world.
We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more!
Also, don't forget to check the upcoming events we are attending and let us know if you'll be around to meet. Enjoy!
From now on you can work with Nielsen audiences through mediasmart with a very easy process. You will have to send them a briefing of your campaign so they can recommend the best segments for it. Then, they'll become available for you to use in our console. Follow this article to check everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more!
A new SSP is joining us! Index is built on the pillars of neutrality, openness, and the most reliable technology. They come with InApp & Mobile Web inventory, support Video and Display, Header Bidding and access to PMPs & Deals too! For more information, please check this article for reference.
If you are a Data partner (or you work with one), and you'd wish to have their mobile user segments available for mediasmart users, you are in luck!
Without a complete integration, you would be able to upload and manage your user segment files through our console or use our API to onboard your data, and keep it automatically in synch with your systems. It has never been so easy and safe.
Do you want to know more about audiences? Follow this article to check everything related to Audiences within mediasmart, from uploading or creating your own audiences based on campaign interaction, to 3rd party audiences options, Time-based , Location-based audiences & much more!
If you are already a mediasmart customer, please access our Knowledge base to check everything related to Audiences within our console