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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    VPAID Format & APAC Endpoint

    Adriana Ullivarri
    Posted by Adriana Ullivarri on March 1, 2017

    We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!

    Also, find below more information on some of the new cool features and updates released in our latest version, (v1.1.3). From being able to test your geolocated campaigns, create automatic campaign names to accessing a brand new profile menu, to name a few.

    Enjoy!

    VPAID Format

    A lot of you have been requesting VPAID format for video and now we can happily say is finally here! If you are interested in running VPAID, you can now select this option within the external URL creative card, as shown bellow.

    To check more information about this and about our external URL creative type, please visit this article.

    APAC end point

    We now have an end point in Asia, currently connected with Google, Smaato, Rubicon & Mobfox (others coming soon too). This means, you now have much more inventory available through mediasmart, for your campaigns targeting countries in that area.

    Topics: video, mediasmart