Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

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    Recap 2021: What you shouldn't miss about Connected TV

    Olatz Goicoechea
    Posted by Olatz Goicoechea

    In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a significant impact on the digital advertising industry while traditional TV has started to be replaced by connected screens across the globe... We do not want you to start 2022 unaware of the latest trends, success stories and tools to make the most out of Connected TV next year. 

    Let us start with the award-winning case study from Discovery+, one of many successful Connected TV and Household syncing campaigns advertisers have run in mediasmart this year: 


    To discover more about trends and tools, we invite you to also read our most shared and read blog posts on this subject:

    Last but not least, if you are inclined to dive deeper into the viewing habits of the average Indian user, the user preferences of Indians across the country - how they view CTV content, the time spent, their preferred apps, and more... Our local team has put together this detailed India CTV report 2021, and we have launched in conjunction with Ad:tech The New Prime time series.

    If you are as excited as we are and look forward to advertising on CTV in 2022, don't hesitate to contact us. Your success is our goal! 

    Topics: connected tv, recap