mediasmart is pleased to announce the appointment of Ramgopal Iyer as the newly designated Director of Partnerships and Strategy for the India and Southeast Asia regions. In this pivotal position, Ram will play an instrumental role in fostering partnerships across Asia, enhancing brand strategy capabilities for our clients, and overseeing revenue operations and business planning functions in India and Southeast Asia.
Drawing upon his extensive background with more than 14 years of experience in analytical and performance-oriented planning, strategy development, content monetization, data analysis and reporting, revenue optimization, projections, and budgeting, Ramgopal brings a wealth of expertise to this significant role.
“I have always been an admirer of mediasmart from the beginning and had got an opportunity to work with the team from outside in my last 2 stints. Being an early cord-cutter myself, I truly understand the power of CTV and the fact that mediasmart had the technology of able to aggregate all the devices within the house gave me a lot of curiosity to work for this product. Further, the ability to extend this tech & data across screens makes it a one-stop solution for advertisers to invest.
With an experience of 14 years in Analytics, Strategy, Planning, and ad tech, I am here to learn & contribute to the growing business. I am very excited & grateful for this opportunity. I extend my gratitude to the mediasmart & Affle leadership for making me part of this family. From the time I joined the team here has been very welcoming & warm, which speaks volumes about the strong bonding & culture established. Given my love for Adtech & Data, this role provides a lot of opportunities for me to grow my horizon of learning across different media touch points and geographies. Looking forward to working with this incredible team and contributing to the passion & and growth", says Ramgopal.
It's fantastic to have someone with Ram's background, skill and passion join the ever-growing Asia team. His contributions shall help strengthen mediasmart's propositions & and positioning within Asia. We are excited to see this journey unfold, and wish him the very best!, said Nikhil Kumar, VP, IN, SEA & ME at mediasmart.
We are thrilled to welcome Ramgopal Iyer as our new Director of Partnerships and Strategy for India & SEA. His extensive experience and passion for the industry will undoubtedly bolster our efforts in these dynamic markets, stated Noelia Amoedo, CEO at mediasmart.
mediasmart(An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies, and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV, and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message. Marketers have the ability to use the platform on self-serve, managed serve, or by building their own solutions on top of its open APIs.
To know more, visit www.mediasmart.io or follow us at @mediasmartio.