Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Big Screens, Bigger Impact: Olympic Advertising

The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does it mean for advertisers?The...

Read More

    mediasmart & Nexd unveil innovative programmatic rich media partnership

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    mediasmart and NEXD announced today a new integration of rich media tools directly within its demand side platform (DSP) dashboard to streamline the rich media creation process for mediaSmart’s customers.


    By directly integrating NEXD’s self-service rich media ad creator - NEXD Campaign Manager - within mediasmart’s DSP console, mediasmart’s customers are now able to quickly create lightweight, engaging and elegant interactive ads using a simple drag-and-drop interface.

     According to data from Statista, advertiser demand for rich media ads has grown year-on-year and this growth is forecast to continue for years to come. This trend has been driven largely by the mobile sector, an area that both mediasmart and NEXD are heavily focused on. 

    Most rich media solutions use HTML5 to power their creatives, which has been a large factor in slow-loading pages and a limited range of creative options, which in turn has fed the growth of ad blockers. NEXD has spent the last four years building a proprietary, rich media-focused ad framework - NEXD Engine - to overcome these problems by being faster and lighter and allowing for more creativity than HTML5.


    “mediaSmart has always been very clear about its position within the mobile advertising ecosystem: full focus on advertisers and the buying process,” said Noelia Amoedo, mediasmart CEO. “That’s why we’re delighted to announce the integration of NEXD Campaign Manager. With NEXD’s technology, mediasmart can focus on delivering our advertisers the best the industry has to offer, without compromising the advertiser experience. We will be rolling out the integration for select partners from May 20th onwards, with a view to opening up access to all our customers within the following couple of weeks.


    NEXD CEO, Erik Tammenurm added, “It’s been NEXD’s goal from the start to give much broader access to the kind of rich media creativity previously only accessible to a handful of agencies. At the same time, we also want to dramatically improve the audience experience, through faster, lighter, user-initiated interaction in ads. We have seen that opening a dialogue between the brand and the audience has much better results. By integrating NEXD Campaign Manager into MediaSmart’s DSP we have taken a huge leap towards achieving our goal of accessible rich media ad production for all”.




    Founded in 2014 and headquartered in Estonia, NEXD is a fast-growing global AdTech company that specializes in rich media advertising. NEXD has a broad client base across the globe, with offices in Tallinn, London, Vienna, Paris, Copenhagen, Singapore,  and Tokyo.


     mediasmart Mobile is the first programmatic media buying solution that enables mobile advertisers to easily run campaigns driven by incremental metrics.

     mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than thirty ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 900,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.

    Located in Madrid, London and Paris, mediasmart Mobile includes a team of mobile and advertising experts and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).


    This article also appears in Mobile Marketing



    Topics: partnership, mediasmart