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Announcements, analysis and opinions on industry trends around the mobile programmatic world.
Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving ads through mediasmart’s platform.
With third-party verification becoming increasingly vital to ensuring ad transparency; buyers, brands and agencies can now leverage the efficiency of programmatic with the added assurance that their messages are being seen by relevant audiences.
“With increasing numbers of advertisers using programmatic methods for mobile branding campaigns, their confidence in their campaigns actually being seen – and seen in the right place – is critical, ”said Noelia Amoedo, mediasmart Mobile´s CEO. “As part of our mission to make mobile media buying effective, Integral Ad Science was a clear partner choice given their leading position in the mobile ecosystem. This is especially important where apps are concerned, given they are so different technologically from the desktop ecosystem.”
“At IAS, we are committed to improving the advertising ecosystem, across display, video and mobile. Our technology and data provides sellers and buyers with peace of mind that their ads will have the opportunity to influence consumers, and in turn, generate real value,” commented Lee Moulding, Business Development Director at Integral Ad Science.
Having grown rapidly in terms of reach and geography over the past four years, mediasmart now manages over 600.000 ad requests per second and runs campaingns in over 60 countries through its self serve model.
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than twenty five ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 600,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in London, Madrid and Paris, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimisation, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimising towards opportunities to consistently improve results, and analysing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in twelve countries. Our growth and innovation have been recognised in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com/uk.