Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Big Screens, Bigger Impact: Olympic Advertising

The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does it mean for advertisers?The...

Read More

    mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

    As big publishers embrace open RTB to sell their inventory programmatically, without intermediaries, the deal allows mediasmart to offer its customers direct access to Cheetah inventory.

     The partnership enables access to exclusive Cheetah Mobile inventory, and also gives mediasmart´s customers direct access to inventory previously available solely through other supply partners.


    mediasmart clients now have access to a global inventory of more than 50 billion impressions each day. Adding this brand safe inventory to bsmart´s proven capabilities in audience and predictive targeting, enables brands with the ability to maximize the reach and effectiveness of their mobile campaigns, while protecting their brand integrity.


    “Cheetah Mobile has a unique type of high quality app inventory that is seeing increasing demand for our customers.” said Noelia Amoedo, CEO, mediasmart. “In an industry where fraud is a significant concern, our customers value direct relationships and connections with brand safe publishers. Cheetah Mobile not only brings incredible reach but also very innovative formats.”

    “Through our partnership with mediasmart, Cheetah Mobile will be adding premium and exclusive demand to its Private Ad Exchange inventory, further demonstrating its traffic value”, said Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile.


    Topics: partnership, mediasmart