Omnichannel festive impact: Engaging audiences wherever they celebrate

Omnichannel at the core of festive strategy: Bridging online and offline audiences

For brands, festive marketing today is about creating experiences that seamlessly connect the digital and physical worlds. Shoppers no longer see online and offline as separate—they move effortlessly between both. Brands that embrace every touchpoint can build deeper connections, amplify festive joy, and stay top of mind. Omnichannel isn’t just a strategy anymore; it’s the key to unlocking festive success.

This is where CTV, DOOH, and Mobile emerge as powerful growth opportunities.

• CTV delivers immersive storytelling inside the home, helping brands reach families in shared, high-attention moments.
• DOOH amplifies that story outdoors, in high-visibility areas like residential and office complexes, reaching audiences where they live and work, and nudging intent in the physical world.

Mobile brings it all together, turning awareness into measurable action—whether that’s completing an online order, redeeming a coupon, or walking into a store.

By connecting these layers, brands can deliver festive journeys that feel seamless, relevant, and contextual—meeting shoppers wherever they are, with messages that move them closer to conversion.

But the real power of omnichannel lies in how these touchpoints are stitched together with data. Brands that succeed are the ones that meet consumers wherever they are, with messages informed by both offline and online signals.

Offline signals: Mapping where they go

• Movement & behavioral data: Understand where people go, which malls or neighborhoods they frequent.
• Specific location & pin codes: Identify high-potential zones to serve relevant offers.
• Time of day: Schedule communications for moments of maximum attention, like evening commutes or weekend shopping hours.

Online signals: Decoding what they want

• CTV screen size & device price: Tailor content for premium devices versus mass-market screens.
• Transaction & intent signals: Reach consumers who have shown buying interest in similar products.
• App usage signals: Identify highly engaged users to retarget for conversion.
• By connecting these signals, marketers can craft multi-screen festive campaigns that work in harmony—seamless, contextual, and conversion-driven.

From awareness to action: Multi-screen campaigns in action

The true power of omnichannel isn’t just in theory, it comes alive when these touchpoints work together in the real world. By combining CTV, DOOH, and Mobile with both offline and online data, brands can craft journeys that feel natural to the shopper while delivering measurable business outcomes.

During the festive season, Raymond leveraged mediasmart’s state-of-the-art omnichannel solution to create impact across multiple screens, using location proximity targeting to connect with the right audience at the right moment. The results were impressive: a 97.27% VTR, 1% CTR, and an 80% increase in brand search volume, proving how a well-orchestrated cross-screen strategy can drive both engagement and business growth.

Moments that Connect: From Streets to Screens

A shopper walks past a DOOH screen on his way to the office, displaying a festive electronics sale. Using movement and behavioral data, the ad captures their attention at the right location and time. Later, the same user sees a retargeting CTV ad at home, reinforcing product discovery. Finally, a mobile ad with a click-to-buy CTA nudges them to complete the purchase—either online or in-store.

Impact: This journey connects physical presence with digital reinforcement, creating measurable footfall and online conversions.

The future of festive marketing

The future of festive marketing lies in creating connections that are not only far-reaching but deeply relevant. As shoppers move across multiple touchpoints, innovations in CTV, DOOH, and mobile are transforming how brands engage, influence, and convert during this critical season.

Consider CTV-to-commerce: discovery now flows seamlessly into purchase. An ad a shopper sees on a big screen during their favorite festive show can immediately continue on mobile—with a coupon, a click-to-buy option, or even directions to the nearest store. What used to be a long consideration funnel has become a smooth, connected path to conversion.

Cross-device attribution ties it all together. With visibility into how each screen contributes—CTV for awareness, DOOH for recall, mobile for action—marketers can optimize spend and storytelling with precision. No more guesswork; campaigns are guided by real, measurable outcomes.

This future isn’t distant—it’s happening now. With mediasmart, brands have executed dozens of multi-screen campaigns that connect offline signals with digital touchpoints at scale. These campaigns don’t just reach audiences—they engage, delight, and drive action, creating festive experiences that linger long after the season ends. The results speak for themselves: mediasmart’s omnichannel approach has powered campaigns recognized with over 100 industry awards, setting the standard for cross-screen innovation.

This festive season, connect with audiences everywhere,  not just on one screen. Write to us at sales@mediasmart.io to build omnichannel campaigns that truly matter.