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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Formats from Sublime Skinz & AdColony

    Adriana Ullivarri
    Posted by Adriana Ullivarri on June 13, 2017

    We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

    Sublime Skinz

    We are happy to announce we have certified the M-Skinz format from Sublime Skinz. The M-Skinz format is intuitive and combines the non-intrusive character of a non-static mobile banner and the high impact of an interstitial.

    Sublime Skinz

    It ensures the advertiser its advertising message will be heard, by respecting the user and inviting her to enter the universe of the brand, instead of forcing it.

    Note: This type of inventory is coming via Smart Adserver in our platform. For more information, check this useful article

    Instant Play Video from Adcolony

    We have a new format coming in from Adcolony: Instant Play Video (pre-Cached High Definition In-App videos). To know how to access this inventory check this article here.

    Topics: partnership, creatives