mediasmart strengthens global leadership team with the joining of Pablo Goya

We are pleased to welcome Pablo Goya as Vice President to lead our business growth in the European region.

With over 15 years of experience in the ad-tech and programmatic landscape, Pablo has held various senior roles in leading companies like TAPTAP Digital, Yahoo, Weborama, and Omnicom Media Group. Most recently, at TAPTAP Digital, he was part of the leadership team responsible for the brand expansion across multiple EMEA markets and driving the company’s vision. His deep understanding of programmatic advertising, customer success, and digital platforms will be instrumental in accelerating innovation and fostering stronger collaborations with our clients throughout Europe.

“I’m excited to join mediasmart at a time when the company’s expertise across multi screen and area based solutions are driving real impact in the industry” said Pablo Goya, VP of Europe at mediasmart. “The diversity of mediasmart's product offering and its innovative approach present an incredible opportunity for me to contribute and grow alongside a talented team”.

“We are confident that Pablo's extensive experience, market understanding and leadership will help create greater growth momentum for mediasmart in Europe." said Anuj Kumar, CRO Affle & CEO at mediasmart. "His expertise will be crucial in driving innovation and helping us deliver even greater value to our clients in this region.”

About mediasmart

mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self serve, managed serve or by building their own solutions on top of its open APIs. To learn more, visit www.mediasmart.io or follow us on @mediasmartio.