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Announcements, analysis and opinions on industry trends around the mobile programmatic world.
mediasmart and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, are entering a strategic partnership that brings together the benefits of mediasmart, with the accuracy and scale of Experian’s cross-channel audience data set.
Under the partnership, mediasmart customers will have access to Experian’s Mosaic, its comprehensive cross-channel consumer classification, built for today’s hyper-connected world. Using new data and analytical methods, brands get access to deeper insights on consumer lifestyles and behaviour to make more informed media buying decisions in real time. Mosaic gives a pin-sharp picture of today’s consumer, reflecting the latest consumer and societal trends. Over 850 million pieces of information across 450 different data points are condensed using the latest analytical techniques to identify 15 summary groups and 66 detailed types that are easy to interpret and understand.
We are thrilled to partner with Experian Marketing Services to unlock the power of audience-based targeting for in-app mobile advertising at scale. Our goal is to take advantage of technology to enable advertisers to connect with their target audience: those really interested in their product or service. Partnering with Experian is one more step in our continuous effort to bring the most advanced solutions to our clients.
The partnership delivers both on industry and consumer needs, providing intelligent interactions when, where and how they matter most to the consumer. Experian is committed to developing and investing in a strategic partner network that offers clients end-to-end, cross-channel digital advertising service. And mediasmart’s consistent, proven track record of innovation in mobile and advertising technology makes the company an ideal partner.
Experian Mosaic data is immediately available in the UK and Spain. Contact firstname.lastname@example.org if you want more information.
Get to know more about Audiences within mediasmart, and the value that can be added to your advertising campaigns.