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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Geofencing mobile map

    Do you know how accurate your geofenced campaigns are? 

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

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    Topics: Geolocation