Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

Read More


    Geofencing mobile map

    Do you know how accurate your geofenced campaigns are? 

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

    Screen Shot 2018-01-12 at 12.54.52.pngScreen Shot 2018-01-12 at 12.56.02.png2018-01-19_1235.png

     

     

    Topics: Geolocation