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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

a man holding a phone showing an e-commerce store while standing on a shop aisle

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    Geofencing mobile map

    Do you know how accurate your geofenced campaigns are? 

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

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    Topics: Geolocation