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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    Do you know how accurate your geofenced campaigns are? 

    Adriana Ullivarri
    Posted by Adriana Ullivarri on January 12, 2018

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

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    Topics: Geolocation