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#NewHireDiaries: Embracing Innovation and Growth at mediasmart

At mediasmart, we believe that growth thrives in a dynamic environment that fosters collaboration and continuous learning. Today, we’re excited to...

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    Do you know how accurate your geofenced campaigns are? 

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

    Screen Shot 2018-01-12 at 12.54.52.pngScreen Shot 2018-01-12 at 12.56.02.png2018-01-19_1235.png

     

     

    Topics: Geolocation