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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Pride Guide for Advertisers

    Adriana Ullivarri
    Posted by Adriana Ullivarri on June 16, 2020

    June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969. 

    Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride Guide for Advertisers, to ensure we can give visibility to the community. 


    • Be mindful that the message and product/services you want to forward are inclusive and promote awareness of the community and their struggles

    • Escape clichés, be as original as possible, to get your message across. 

    • Ensure you safely reach your target audience at the right time, using real-time advertising.   

    • Think of the best place you could reach your audience by take advantage of geolocation information on Mobile. 

    • Check this list of Use Cases on how to Easily and Safely reach the LGTBIAQ+ audience

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