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June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969.
Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride Guide for Advertisers, to ensure we can give visibility to the community.
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Be mindful that the message and product/services you want to forward are inclusive and promote awareness of the community and their struggles.
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Escape clichés, be as original as possible, to get your message across.
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Ensure you safely reach your target audience at the right time, using real-time advertising.
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Think of the best place you could reach your audience by take advantage of geolocation information on Mobile.
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Check this list of Use Cases on how to Easily and Safely reach the LGTBIAQ+ audience.
