The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
Read More
Subscribe now, and receive the latest programmatic content directly on your inbox!
Thank you for subscribing to our newsletter
June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969.
Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride Guide for Advertisers, to ensure we can give visibility to the community.
-
Be mindful that the message and product/services you want to forward are inclusive and promote awareness of the community and their struggles.
-
Escape clichés, be as original as possible, to get your message across.
-
Ensure you safely reach your target audience at the right time, using real-time advertising.
-
Think of the best place you could reach your audience by take advantage of geolocation information on Mobile.
-
Check this list of Use Cases on how to Easily and Safely reach the LGTBIAQ+ audience.
