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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    Introduction to Mobile Attribution

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

    Take a look at our handy infographic and learn how to work with us and other partners in the ecosystemon this key area. The infographic also talks about the dangers of mobile attribution fraud; a topic that all advertisers should be aware of in order to avoid abuse.

    Introduction to Mobile Attribution

    Introduction to Mobile Attribution

    Download the PDF

    Topics: attribution