Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Sep 12, 2018

Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

 

Aug 23, 2018

mediasmart helping customers who can no longer work with Weve for their advertising campaigns

Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.

Jul 23, 2018

Introducing Footfall

We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that completes our new relaunched product: Proximity Campaigns. Read below and enjoy the possibilities we bring you; from Geolists and our POIs discovery tool to now measuring Footfall, and.

Jul 6, 2018

Introducing Brave as a new partner and Contextual Audiences from Adsquare!

We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.

Jun 5, 2018

Introducing Geolists & Heatmaps

We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a POIs discovery tool, to Heatmaps; a new creative way of looking at your campaign's performance. But this is not all... In the following weeks we will be launching more features, so.

May 24, 2018

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

May 10, 2018

Connected TV inventory is here!

Connected TV inventory is here! We are very excited to announce that mediasmart now has Connected TV inventory available. Connected TV ads have a high completion rate and are shown in a brand safe environment to a highly engaged audience, among other benefits. Digital video advertisers are turning.

May 1, 2018

mediasmart’s upcoming product changes related to GDPR

mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart.

Oct 20, 2016

Launching Vertical Video

We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it, especially interesting if you are running video campaigns: the possibility to add vertical - also called portrait - videos. Read below for details and, as always, please do not.

Oct 10, 2016

Launching Public Deals

Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and select to use in your campaigns. Find below more information on how to use this new feature. In case of further questions, please do not hesitate to contact your Account Manager!

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