Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 30, 2016

The Coming of Age of Mobile Programmatic

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud,.

Nov 24, 2016

Mobile video gains ground in purchasing processes

Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.

Nov 17, 2016

The race to mobile and digital unison

With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time. They are also cautious however, that with multi-screen and multi device considerations becoming crucial, a mobile delivery must also work alongside other digital channels to maximise.

Sep 2, 2016

A Programmatic Vision for Private Exchanges

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some say that part of the revenue growth.

Jul 8, 2016

Monetisation and the data game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a game developer there’s strong scope for adding as much user data to your inventory as possible, to maximise your yield.

Jun 8, 2016

The Elusive Art of Gaming Monetisation

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can’t be ignored that gaming is a powerful business, with extremely rich sets of data. Noelia Amoedo, CEO, Mediasmart and.

Feb 25, 2016

Finding a Workaround for Effective Mobile Measurement

It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays. A wide range of suppliers can now.

Jan 12, 2016

When Ad Formats and Mobile Programmatics Collide

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.

Oct 20, 2015

The Often Misunderstood Mobile User Privacy Landscape

There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from advertisers and consumers alike.

Aug 26, 2015

The Mobile Viewability Enigma

Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media buyers and sellers clamour for guarantees and standards. Either side are companies claiming viewability on mobile is not an issue and those who strongly argue it is, and data has.

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