Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian Digital Summit 2024. Our...

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    Erroneous Incentives in Mobile AdTech - A Rant

    When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...

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    Finding a Workaround for Effective Mobile Measurement

    It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite...

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