Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 31, 2018

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space. There are two possible routes here, as in any decision that involves using technology: buy or build your DSP..

Jan 11, 2018

Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their stores. So how do you do it? One way to ‘Drive to Store’ is to use mobile. But how can you make sure you are driving the right people? Noelia Amoedo, CEO, mediasmart, outlines some much.

Dec 7, 2017

Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.

Aug 4, 2017

Mobile App Promotions - A Small Part of the Full Picture

A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.

Jun 19, 2017

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.

Nov 30, 2016

The Coming of Age of Mobile Programmatic

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud,.

Nov 24, 2016

Mobile video gains ground in purchasing processes

Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.

Nov 17, 2016

The race to mobile and digital unison

With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time. They are also cautious however, that with multi-screen and multi device considerations becoming crucial, a mobile delivery must also work alongside other digital channels to maximise.

Sep 2, 2016

A Programmatic Vision for Private Exchanges

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some say that part of the revenue growth.

Jul 8, 2016

Monetisation and the data game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a game developer there’s strong scope for adding as much user data to your inventory as possible, to maximise your yield.