Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 12, 2018 ,

A mythbusting look at proximity marketing: Integrations and campaign best practices

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities.

Nov 6, 2018

How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising ecosystem. As a horizontal platform,  focused on mobile, mediasmart has to deal with fraud in many different shapes. 

Mar 12, 2018

The rise of mobile investment in 2018

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is the limit? Q & A with our CEO Noelia Amoedo, mediasmart

Mar 8, 2018

Travel’s mobile marketing opportunity

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector continues to see mobile driving revenue and brands of all sizes are expanding their strategies in this channel as a way to boost sales.

Jan 31, 2018

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space. There are two possible routes here, as in any decision that involves using technology: buy or build your DSP..

Jan 11, 2018

Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their stores. So how do you do it? One way to ‘Drive to Store’ is to use mobile. But how can you make sure you are driving the right people? Noelia Amoedo, CEO, mediasmart, outlines some much.

Dec 7, 2017

Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.

Aug 4, 2017

Mobile App Promotions - A Small Part of the Full Picture

A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.

Jun 19, 2017

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.

Nov 30, 2016

The Coming of Age of Mobile Programmatic

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud,.

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