mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.
The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.
mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.
We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.
With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.
We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!
Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.
We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!