Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Dec 1, 2017

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

Jul 25, 2017

Mediasmart Partners With Cedato

The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.

Jun 29, 2017

Partners with adsquare for Enhanced Moment Marketing Capabilities

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

Jun 13, 2017

Formats from Sublime Skinz & AdColony

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

Jun 9, 2017

How Mobile is Paving the Way for Performance Marketing in France

With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

May 11, 2017

mediasmart has integrated with The Media Trust.

We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!

May 4, 2017

Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.

Mar 14, 2017

Mediasmart opens office in France

Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.

Mar 1, 2017

VPAID Format & APAC Endpoint

We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!

Feb 24, 2017

Fyber & AppNexus join video supply partners

Fyber and AppNexus join video supply partners

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