Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Sep 3, 2018

5 Steps to Avoid Wasting your Display Advertising Budgets

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute.

Jan 12, 2018

Do you know how accurate your geofenced campaigns are? 

Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic markerplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

Dec 12, 2017

How to avoid fraud when promoting your app

In the digital advertising environment, fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.

Dec 5, 2017

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!

Aug 18, 2017

Top 30 women entrepreneurs in Spain

This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our CEO, Noelia Amoedo has been included in it!

Jun 20, 2017

Introduction to Mobile Attribution

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

May 4, 2017

Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.

Nov 15, 2016

Business women to follow: Noelia Amoedo

There is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be considered almost an exception.

Nov 6, 2013

On weekends, Spanish mobile users prefer to go online right after waking up

On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by mediasmart, through its mediasmart platform, analyzes, by day and time slot, the usage and mobile connectivity trends of Spanish smartphone users

Aug 21, 2013

Mobile internet access increases in the summer

The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according to data from the mediasmart platform.

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