Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 25, 2019

Mobile and in-App Advertising Trends 2019

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

Jan 11, 2019 ,

eCPA is dead. Long live the incremental eCPA!

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the Digital Advertising World, it’s vital to measure the results of all campaigns. Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate the ROI.

Nov 12, 2018 ,

A mythbusting look at proximity marketing: Integrations and campaign best practices

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities.

Sep 3, 2018

5 Steps to Avoid Wasting your Display Advertising Budgets

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute.

Jan 12, 2018

Do you know how accurate your geofenced campaigns are? 

Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic markerplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

Dec 12, 2017

How to avoid fraud when promoting your app

In the digital advertising environment, fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.

Dec 5, 2017

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!

Aug 18, 2017

Top 30 women entrepreneurs in Spain

This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our CEO, Noelia Amoedo has been included in it!

Jun 20, 2017

Introduction to Mobile Attribution

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

May 4, 2017

Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.

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