Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 12, 2018

Do you know how accurate your geofenced campaigns are? 

Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic markerplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

Dec 12, 2017

How to avoid fraud when promoting your app

In the digital advertising environment, fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.

Dec 5, 2017

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!

Aug 18, 2017

Top 30 women entrepreneurs in Spain

This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our CEO, Noelia Amoedo has been included in it!

Jun 20, 2017

Introduction to Mobile Attribution

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

Nov 15, 2016

Business women to follow: Noelia Amoedo

There is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be considered almost an exception.

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