Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

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    We are looking for an Accountant (Spain)

    We are seekinga detail-oriented,entrepreneurial,andhighly professional accountantfor apermanentposition within...

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    mediasmart Receives High Praise from Customers: 13 Awards in 2022-2023 G2 Edition

    Our exceptional performance in the Demand Side Platform (DSP) category has earned us recognition and 13 awards in the...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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    Why will Maximize User Awareness be a game changer for your campaigns?

    Have you ever seen an ad everywhere, while you are on your Instagram feed, watching your favorite show on TV, or doing...

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    mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

    Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options...

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    Why You Should Launch an Omnichannel Campaign That Includes CTV

    Audiences are more connected than ever in both the online and offline worlds. Making it hard for advertisers to...

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    How can our Maximize Users’ Awareness feature improve CTRs?

    What if we told you that it is possible to increase your reach and get more clicks without spending more money? We...

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