In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian Digital Summit 2024. Our...
Read MoreAnnouncements, analysis and opinions on industry trends around the mobile programmatic world.
In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian Digital Summit 2024. Our...
Read MoreProgrammatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.
Topics: Geolocation